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  • YouTube gives South Africans another way to stream sport legally
  • The second service to announce sport streaming in as many months is a curious one – YouTube.

    That’s right, today YouTube announced a plethora of sports would be made available to stream through the platform.

    Sports will be made available on a video-on-demand (VOD) basis or as highlight packages.

    According to YouTube, fans will be able to watch highlights and get VODs for the NBA Finals, UEFA Champions League, ABSA Premiership, Serie A, La Liga, Women’s World Cup, UFC and the AFCON tournament.

    This content will be made available on the respective channels of the sport rights owners and will reportedly be available to all YouTube users.

    “It’s an amazing summer of sport around the world and in Africa. We know audiences are excited about sports content on YouTube and we are pleased to be able to bring fans more of the sports they love, in collaboration with our global and local partners,” YouTube content partnerships lead, Dayo Olopade, said in a media statement.

    A quick search for the tournaments and events listed above does yield highlights but these appear to be highlights that were uploaded some time ago.

    In the case of the ABSA Premiership and AFCON, the highlights appear to be directly from SuperSport.

    As far as VOD content is concerned we can’t find anything just yet aside from the highlights we’ve already mentioned.

    Those looking for live sporting events will have to wait a while but the good news is that YouTube live sport will be made available in the future.

    Interestingly, YouTube says that it has noted a 70 percent increase in views of sports and fitness content in the Europe, Middle East and Africa region. Clearly folks are warming to the idea of streaming sport.

    Last month Showmax debuted its sport streaming service and now YouTube appears to be joining the party. Could we see a bespoke SuperSport streaming service sometime soon? Perhaps but we’re not the betting sort.

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